← Back to work2025 · Identity / Logo design / TypeRawi WearStories to TellScopeNaming, identity, signage, typography, website, and a seasonal print field-guide.RoleBrand Strategy, Naming & Visual IdentityThe storyA full brand build from discovery to launch, positioning, identity system, and bilingual brand guidelines.OutcomeLaunched May 2025. Waitlist of 2,400 inside six weeks.More workSee all projects →Ameline2025Naming · Identity · LogoJagters2024Strategy · Identity · Art DirectionPerfectto Caffe2025Naming · Visual Identity · 3D